15 avril 2021 – Séminaire « L’univers des choses soviétiques : essai d’anthropologie historique de la culture matérielle et de ses dimensions symboliques en URSS »
L’UNIVERS DES CHOSES SOVIÉTIQUES
Jeudi 15 avril 2021, de 17 à 19 h.
Ekaterina A. Kulinicheva (HSE, Moscou)
How to dress the Moscow Olympics: fashion, uniforms and merchandise for the 1980 GamesThis
Presentation is dedicated to fashion and clothing as part of material culture of the 1980 Summer Olympic Games in Moscow. When you organize the Olympic Games in your country you need to dress a lot of people, develop a lot of designs and produce or buy a lot of items. In this case this included Soviet national team uniforms (parade, village, competition, etc.), staff, volunteers and official uniforms, theatrical costumes for opening and closing ceremonies, etc. You also need to involve people in Olympic celebration, and fashion and merchandise play an important part in this process. The USSR design organization working in the field of fashion – so-called houses of prototypes, as well as clothing and shoes factories introduced many thematic fashion collections to the 1980s Olympics. It’s also worth noting that Moscow Olympics were dressed by Soviet designers as well as western brands and production forces like Adidas or Arena, Mizuno. So these Games influenced Soviet fashion and fashion imagination of Soviet people in many ways. The fashion dimension of Moscow Games is still generating a huge number of myths and legends. I also will touch on the question of what problem we face when researching material culture and fashion of 1980 Moscow Olympics, as well as Olympic Games as such. Ekaterina A. Kulinicheva is a junior research fellow in the Laboratory for Sports Studies, National Research, University Higher School of Economics (HSE), Moscow. She is a scholar of fashion, sports history and history of design for sport. One of her projects resulted in a book, “Sneakers. A Cultural History of Sports Footwear” (2018), the first academic book on this topic published in Russian. Currently she is working on her second book project with the working title “Olympic uniforms. Fashion, Politics and the Politics of Costume”. Her other current research project focuses on.
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Séminaire animé par Julie Deschepper (KHI – Florence), Sylvain Dufraisse (CENS—U. de Nantes), François-Xavier Nérard (CRHS — Paris 1), Laurent Pugnot-Lambert (CRHS—Paris 1), Gábor T. Rittersporn (CERCEC—CNRS), Anna Safronova (CRHS—Paris 1), Elena Smirnova (Sorbonne Université) et Sofia Tchouikina (ISP–Paris 8)